Monday, August 20, 2007
Shoes. . . and economics??? No joke.
More about the fashion industry, for those who care.
We’ve opened a new shoe department here that has its own floor on Fifth Avenue. The marketing folks (myself) here have created a pretty big to-do about it, boasting the world’s largest shoe department selling Gucci, Dior, Prada, Jacobs, etc., etc., etc., and in a space which we managed to get the USPS to designate its own ZIP code for. In all, about 10,000 shoes are there for between $600 to upwards of thousands of dollars on a floor that has a 70 foot wall of hand-blown Murano glass bubbles, private VIP sales rooms (for which we are known), and other niceties no other luxury retailer has.
We’ve been working on it since I’ve been here, and I have to say it’s fabulous. The irony of this whole thing is that the guy who has been bitching about housing costs, Wall Street bonuses, and the like, happens to be in an industry who’s production certainly can expand to the ultra-rich – this is why people dress better when they get weathier well before their address does.
The market in fashion is far more efficient than housing – at least here in NYC.
We’ve opened a new shoe department here that has its own floor on Fifth Avenue. The marketing folks (myself) here have created a pretty big to-do about it, boasting the world’s largest shoe department selling Gucci, Dior, Prada, Jacobs, etc., etc., etc., and in a space which we managed to get the USPS to designate its own ZIP code for. In all, about 10,000 shoes are there for between $600 to upwards of thousands of dollars on a floor that has a 70 foot wall of hand-blown Murano glass bubbles, private VIP sales rooms (for which we are known), and other niceties no other luxury retailer has.
We’ve been working on it since I’ve been here, and I have to say it’s fabulous. The irony of this whole thing is that the guy who has been bitching about housing costs, Wall Street bonuses, and the like, happens to be in an industry who’s production certainly can expand to the ultra-rich – this is why people dress better when they get weathier well before their address does.
The market in fashion is far more efficient than housing – at least here in NYC.
# posted by otas : 8:12 PM
